Branded residences are no longer just a trend; they’re becoming a definition that is very new to luxury real estate in Delhi NCR. These projects combine global design houses, brands related to hospitality, and developers who are at the top of their game, creating homes that offer both lifestyle and a lot of value in the long term.
From fashion giants to hotel chains, collaborations like Trump, Elie Saab, and Jacob & Co. are reshaping how premium housing is perceived.
Here are the top branded residences you should know in NCR right now:
Table of Contents
- Whiteland Westin Residences, Sector 103, Gurgaon
- Trump Towers Gurgaon, Sector 69, Gurgaon
- Smartworld Elie Saab Residences, Sector 98, Noida
- M3M Stefano Ricci Residences, Sector 111, Gurgaon
- Signature Global Tonino Lamborghini Residences, Sector 71, Gurgaon
- M3M Jacob & Co Residences, Sector 97, Noida
- M3M Elie Saab Residences, Sector 111, Gurgaon
- Trump Residences, Sector 69, Delhi NCR
- IREO Grand Hyatt Residences, Sector 58, Gurgaon
- Taj Branded Residences, Sector 58, Gurgaon
- Final Take: Are Branded Residences Worth It?
Whiteland Westin Residences, Sector 103, Gurgaon
Developed by Whiteland Corporation in collaboration with Westin (by Marriott), this project spans 12 acres along Dwarka Expressway. The Whiteland Westin Residences offers ultra-luxury 3 & 4 BHK residences with hospitality-driven living. Designed around wellness, a core Westin philosophy, integrating air, light, and space. What makes it special is hotel-style living with branded services in a residential format.
Top Amenities:
- Westin wellness spa & fitness center
- 13 towers featuring unit sizes ranging from 2,673 to 4,329 sq. ft.
- Resort-style swimming pool
- Concierge & housekeeping services
- Fine dining & clubhouse spaces
Why Invest:
Branded by Marriott, hospitality-backed homes typically command a 15 to 25% premium appreciation over standard projects.
Price: 6.53-11.58 Crores
Trump Towers Gurgaon, Sector 65, Gurgaon
Developed by Trump in partnership with local developers, this iconic project spans a 60-acre township context. The Trump Towers Gurgaon offers 3 & 4 BHK ultra-luxury residences with private elevators. Known for its glass facade towers and global luxury positioning. One of the earliest branded residences that redefined Gurgaon’s premium segment.
Top Amenities:
- Private lift lobbies
- Luxury clubhouse
- features twin towers rising approximately 198–201 meters
- The project has 47 floors
- Housing 258 ultra-luxury residences,
- Infinity pool
- Concierge services
Why Invest:
Trump-branded properties globally see strong resale demand due to brand recall and exclusivity.
Price: 12.69-21.78 Cr
Smartworld Elie Saab Residences, Sector 98, Noida
A collaboration between Smartworld and Elie Saab, located on the Noida Expressway. The Smartworld Elie Saab Residences are spread across premium land with 1-4 BHK luxury apartments. This project is focused on fashion-inspired interiors and high-end aesthetics. This project stands out due to couture-style living translated into architecture. The project features 4 G+32 luxury towers spread across approx 6 acres, designed for low-density, ultra-premium living.
Top Amenities:
- Designer clubhouse
- Swimming pool
- Fitness studio
- Landscaped gardens
Why Invest:
Fashion-branded homes are niche; a limited supply creates long-term scarcity value.
Price: 1.91-11.81 Cr
M3M Stefano Ricci Residences, Sector 111, Gurgaon
Developed by M3M India in partnership with Stefano Ricci. It is located on Dwarka Expressway, offering ultra-premium residences. The project is known for Italian craftsmanship and positioning that is ultra-exclusive. This project targets UHNI buyers looking for rare, statement homes. The project is part of the “Billionaire’s Block” in Smart City Delhi Airport (SCDA), featuring G+30 luxury towers.
Top Amenities:
- Private lounges
- Premium clubhouse
- Spa & wellness zone
- High-end security systems
Why Invest:
Ultra-niche branding equals low competition, high exclusivity, and stronger price control.
Price: 30-35 Cr
Signature Global Tonino Lamborghini Residences, Sector 71, Gurgaon
A collaboration between Signature Global and Tonino Lamborghini. It brings Italian design philosophy into Gurgaon’s premium housing segment. The Signature Global Tonino Lamborghini Residences offers high-end apartments with a bold design language. What makes it unique is automotive-inspired luxury living. Also, when we think of the location benefits, Cyber City 2 and Amex are also coming up in sector 71. Located along Southern Peripheral Road (SPR), the project spans 12.5 acres and features five ultra-luxury high-rise towers with a G+40 configuration.
Top Amenities:
- Designer clubhouse
- Fitness center
- Swimming pool
- Smart home features
Why Invest:
Strong aspirational branding appeals to younger HNIs, with higher rental and resale potential.
Price: 4.8 Cr starting
M3M Jacob & Co Residences, Sector 97, Noida
A flagship ultra-luxury project by M3M India in collaboration with Jacob & Co.
M3M Jacob & Co. Spread across 5.82 acres with 70% open area, offering 3-5 BHK residences.
Features double-height living spaces and iconic architecture. It overlooks golf course greens, adding premium value. The project has approximately G+34 to G+35 floors.
Top Amenities:
- Sky lounges
- Infinity pool
- Luxury clubhouse
- Spa & wellness
Why Invest: The ultra-luxury segment + limited units (258) = high appreciation potential in the Noida luxury corridor.
Price: 9 Cr onwards
M3M Elie Saab Residences, Sector 111, Gurgaon
Another collaboration between M3M India and Elie Saab. It is located in Gurgaon with premium high-rise residences. M3M Elie Saab Residences focuses on global design aesthetics and curated interiors. Targets buyers seeking fashion-led luxury living. M3M Elie Saab Residences in Sector 111, Gurgaon features G+32 towers with 12-ft ceiling heights, 4 BHK + utility apartments.
Top Amenities:
- Designer interiors
- Swimming pool
- Clubhouse
- Concierge
Why Invest:
Dual-brand credibility boosts buyer trust and premium pricing power.
Price: 11.98 Cr
Trump Residences, Sector 69, Delhi NCR
Beyond Gurgaon, Trump has expanded its branded footprint in the NCR. These residences offer ultra-premium apartments with global luxury standards. The land area is 11.66 acres. The Trump Residences are known for signature glass towers and elite positioning. It appeals to buyers looking for globally recognized addresses. The Trump Residences features twin G+51 towers (~200 m tall) offering ultra-luxury 3 & 4 BHK homes with private elevators and 22-ft double-height living spaces.
Top Amenities:
- Concierge services
- Luxury pool
- Private access zones
- Clubhouse
Why Invest:
Global branding ensures consistent demand across NRI buyers.
Price: 9.27 Cr
IREO Grand Hyatt Residences, Sector 58, Gurgaon
A collaboration between IREO and Grand Hyatt. This project is located in Gurgaon’s premium sectors with hospitality-managed residences. The Ireo Grand Hyatt Residences combine hotel services with residential ownership. It is ideal for buyers seeking fully serviced luxury homes. This project in Gurgaon is spread across 30 acres and features premium high-rise towers ranging from G+24 to G+31 floors.
Top Amenities:
- Hotel-style services
- Spa & wellness
- Fine dining
- Concierge
Why Invest:
Hospitality-backed homes offer better rental yields due to the serviced model.
Price: 3.27 Cr starting
Taj Branded Residences, Sector 58, Gurgaon
Backed by Taj Hotels, these residences bring Indian luxury heritage into real estate. This project offers ultra-premium serviced residences with hotel-grade amenities.
The project has a focus on heritage luxury blended with modern comfort and spans a 28- to 30-acre land parcel. It is actually highly appealing to elite buyers who value brand legacy.
Top Amenities:
- Taj hospitality services
- Fine dining
- Spa & wellness
- Concierge
Why Invest:
Taj’s legacy ensures a strong trust factor and long-term asset stability.
Price: 35-40 Cr
Final Take: Are Branded Residences Worth It?
Here’s the blunt truth: branded residences are not for everyone. You’re paying a 15–30% premium purely for branding, design, and services.
But if you’re targeting the following:
- High appreciation
- Better resale liquidity
- Elite buyer pool
- Rental demand from HNIs/NRIs
Then this segment makes complete sense.
In all probability, as NCR evolves, branded residences will outperform standard luxury projects, simply because supply is limited, but demand from affluent buyers keeps rising.
