The famous developer group based out of Mumbai, Oberoi Realty, has brushed aside concerns of a broader housing market slowdown. This has reiterated confidence in the sustained demand for residential projects that are very premium. Now, the brand gears up to launch its first luxury development in Delhi NCR, Oberoi Realty Three Sixty North. The upcoming project, located in Sector 58, Gurugram, marks the company’s expansion that is very strategic beyond its stronghold in Mumbai’s high-end property market that is high-end.
Speaking during the company’s recent earnings discussions, Chairman and Managing Director Vikas Oberoi maintained that market weakness is not industry-wide but varies by developer, product, and location. According to him, Oberoi Realty continues to witness a very steady and pricing strength across its key projects in Mumbai. This reinforces the confidence of the firm as it prepares for its entry into the Gurugram luxury segment, which is very competitive.
Project Overview and Development Details
The development that’s been proposed, Oberoi Realty Three Sixty North, will span approximately 14.81 acres and is expected to offer around 2.6 million square feet of residential space. Industry sources indicate that the project will feature large-format luxury apartments ranging from roughly 5,000 to 8,000 square feet, aimed at high-net-worth individuals seeking expansive homes with premium amenities. The developer has reportedly invested significant time refining design elements, incorporating market feedback to ensure the final product aligns with evolving expectations in the ultra-luxury category.
The leaders of the company stressed on the fact that the design process underwent multiple revisions. They have particularly been focusing on the efficiency of the layout, decks that are very spacious, and high-end lifestyle features. Oberoi Realty has highlighted its intent to replicate the success of its luxury offerings in Mumbai. At the same time, they plan to tailor the Gurugram project to the references of the buyer from a very specific region.
Design Philosophy and Buyer-Centric Planning
The developer expects to receive plan approvals within the next 30 to 40 days. Once that happens, the said brand will apply for RERA registration and proceed with the launch. The company has described the regulatory process in Gurugram as relatively efficient. The company believes this will help accelerate the timelines of the project once approvals are secured.
Delhi NCR Market Momentum
The expansion comes amid a broader increase in residential activity across Delhi NCR. According to reports from the industry in recent times, the region recorded over 14,000 new residential unit launches in the final quarter of 2025. The city of Gurugram accounted for nearly half of the total number of launches. Improved connectivity, strong growth in infrastructure, and increasing demand for housing that is very premium have positioned the micro-market as a key destination for luxury real estate investments.
Financial Performance and Market Outlook
Financially, Oberoi Realty reported a slowdown that is temporary in pre-sales during the recent quarter due to the absence of new properties coming up. This leads to a year-on-year drop in their collections. However, the revenue of the company and operating margins have remained stable. This claim is supported by consistent performance from its commercial and retail assets, where occupancy levels have shown improvement.
Strategic Significance of the NCR Expansion
People who are in Mumbai view the launch in Mumbai as a strategic move that is very systematic, which could strengthen Oberoi Realty’s footprint on a national level while intensifying competition in the NCR luxury housing space. With approvals expected soon and demand for premium residences holding firm, the developer appears poised to test the strength of the region’s high-end residential market with its upcoming flagship project.
