In a landmark collaboration that marks the fusion of haute couture and luxury real estate, global fashion icon Elie Saab has officially entered the Indian market through a strategic partnership with M3M India and Smartworld Developers. The ₹3,500 crore deal brings ultra-luxury branded residences to two prime NCR locations: Sector 111 in Gurgaon and Sector 98 in Noida.
Star-Studded Launch Event at A Dot, Gurgaon
The official unveiling took place at the prestigious A Dot venue in Gurgaon, where the who's who of the real estate and luxury sectors gathered to witness this historic moment. The event saw the presence of legendary Lebanese designer Elie Saab himself, alongside Elie Saab Jr. This marked a significant moment for India's luxury real estate landscape.
The evening was graced by a spectacular performance from Bollywood sensation Nora Fatehi, adding glamour and entertainment to an already momentous occasion. Team Mega Realty Max was among the exclusive invitees to this high-profile launch event.
Vision for a "City of Brands"
Speaking at the launch, Mr. Pankaj Bansal, a key figure behind the collaboration, shared his ambitious vision of transforming Gurgaon into a "City of Brands." This partnership with Elie Saab represents a significant step toward establishing Gurgaon as a global destination for luxury branded residences, placing it alongside international cities like Dubai, London, and Sao Paulo.
Pricing Details Revealed
At the gala event, the much-anticipated pricing for the Elie Saab residences was officially announced, positioning these properties firmly in the ultra-luxury segment. The limited inventory, 300 units in Gurgaon and 650 units in Noida, is expected to attract high-net-worth individuals (HNIs) and ultra-high-net-worth individuals (UHNIs) seeking exclusive, trophy assets.
Elie Saab's First Indian Project
This marks Elie Saab's grand debut in India. While the fashion house has successfully lent its name to prestigious real estate projects in global capitals, including Dubai, London, Vietnam, and Sao Paulo, this is the first time the brand has entered the Indian market. Since entering the branded real estate sector in 2019, Elie Saab has launched over 25 projects across 14 countries, bringing its signature elegance from the runway to residential architecture.
Strategic Locations
The Gurgaon project is strategically located in Sector 111 on the Dwarka Expressway, part of the Smart City Delhi Airport (SCDA) zone. This prime location offers proximity to IGI Airport and the Diplomatic Enclave, making it virtually "zero kilometers" from Delhi.
The Noida development in Sector 98 is positioned on the Noida-Greater Noida Expressway, an established low-density area preferred by the city's elite. The project will feature a mix of residences and service apartments.
M3M's Track Record with Global Brands
M3M India has established itself as a pioneer in bringing international luxury brands to Indian real estate. The company previously launched Trump Towers in Gurgaon and recently partnered with luxury brand Jacob & Co. for a project in Noida Sector 97. This proven track record adds credibility and trust to the Elie Saab collaboration.
Both projects have received RERA registration, with the Gurgaon project registered under GGM/992/724/2025/95 dated October 16, 2025.
A New Era for Indian Luxury Real Estate
The M3M x Elie Saab collaboration represents more than just a real estate launch—it's a statement of India's growing dominance in the global luxury market. For investors and homebuyers seeking trophy assets with the backing of a tier-one developer and the prestige of a globally recognized brand, these residences offer an unprecedented opportunity in the NCR luxury real estate landscape.
With branded residences typically commanding a 25-30% premium over non-branded luxury homes and demonstrating better resale value retention, the Elie Saab residences are positioned to become coveted addresses for India's elite.
